Introducing S&S InnoVisors

Connecting Outstanding Brands with Premier Retailers

Doug Sears

Doug Sears – Founder

For decades, S&S Food Broker has focused on partnering with brands and retailers within convenience, travel, and higher education classes of trade. Founded in 1997, Doug Sears created S&S Food Broker focusing on the Upstate NY market. On November 4, 2021, S&S Food Broker’s founder, Doug Sears, announced his retirement and his son, Michael, took over as the company’s President and CEO. The company mission remained the same as Michael leads the staff and its creative and innovative manufacturers into the next chapter. Today, we unveil a new name representing the future with the same mission.

With our food brokerage expertise, we connect outstanding brands with premier retailers. Our success is built on a solid foundation of the right People, strategic Planning, and exceptional Partnerships. On top of that foundation are our four key pillars of prosperity.

Innovation Advisors

We are innovation advisors.

We bring brands and retailers together within convenience, travel retail and higher education channels with an emphasis on innovation. Our team deeply understands the challenges that brands and retailers face in a highly competitive retail environment. We offer comprehensive sales strategies to unlock opportunities.

Simply put, we are a catalyst for growth.

For brands like Kind, Sahale, Peeled, Bare, Perfect Snacks, RX Bar, and Country Archer we paved the way into the small-format channels. In addition, we ignited legacy brands like Clif, Blue Diamond, Wonderful and EA Sween-Deli Express into small-formats as well.

SSI Pillars
Leading Growth Brands

Pillar #1: Leading Growth Brands

We partner with brands that drive incrementality within a crowded retail space. Champions of revenue growth for our brand and retail partners.

S&S InnoVisors sees your potential.

At S&S InnoVisors, we excel in identifying and nurturing brands with high growth potential, distinguishing them in a competitive retail environment. Our strategic partnership approach focuses on enhancing brand value and generating revenue growth for both our brand and retail partners. We recognize the unique qualities of each brand and leverage our expertise to amplify their presence in the market.

Pillar #2: Speed to Market

At S&S, our speed-to-market approach activates innovative brands and products to shelves. This offers our retail partners to be “first on the street” and drives brand awareness creating a winning strategy for both brands and retailers.

Our rapid response and innovative approach to introducing brands to the right retail trade ensures our clients stay ahead of the competition. We keep up with trends to help our partners remain relevant, accessible, and exciting to shoppers. S&S InnoVisors understands the retail landscape.

Speed to Market
Category Management

Pillar #3: Category Management

At S&S, we create solutions, offer space management technology, and develop strategies to grow categories, not just brands.

We identify gaps in the market and help carve out new store sections, such as functional snacks to an ever-changing consumer base.

We guide our clients toward incremental category growth by working closely with retailers to manage inventory and optimize shelf space through space management tools. We often become category captains helping our retail partners build incremental growth through the right product mix.

We offer marketing and promotional support as well as merchandising capabilities that assist retailers in attracting and retaining customers. By working closely with our partners, understanding their needs, and creating a collaborative relationship, S&S InnoVisors supports rapid sales growth for all partners.

Pillar #4: Trending Insights

At S&S, we use our experience, industry data, and consumer trends to create strategies for success.

The key to understanding consumer needs is to keep a finger on the pulse of the latest product categories by channel. We carefully monitor trends to identify emerging brands, categories, and market opportunities.

S&S InnoVisors brings our vision to help our valuable partners grow.

Utilizing insights from first-hand research, we advise our partners to make informed decisions about what to stock, where to merchandise, and how to spark sales success.

By leveraging our expertise with growth brands, speed to market and category management, our trending insights maximize sales.

SSI Trending Insights Green Bag

Our Testimonials